Marketing is vital for your business, and there are countless ways to do it. While outdoor marketing can bring new customers to your business, existing clients are most critical for improving your sales. Return clients have been statistically proven to be higher spenders than new clients. The additional benefits of a well-thought-out marketing strategy allow you to maintain a successful relationship with your clients. let’s explore three marketing tools, which can help to boost your sales effortlessly.
SMS is a powerful tool for your marketing. You can create a custom message to all your clients at one time. Using SMS to remind clients about an appointment or offering them a temporary promotion to keep them coming back to your business are some suggestions. SMS has been proven to be more effective in keeping in touch with your clients as it connects with them on a more personable level.
There are plenty of benefits in using email as your medium of marketing. Email marketing is a low-cost platform. You can include media such as image and video for your customer viewing pleasure; giving them a clear picture of your products and services. A good system allows you to sort email addresses based on specific customer information. For instance, birthday month, age, branch, gender, etc. This is to ensure that your email reaches your targeted clients.
Create a custom mailing label automatically for each customer and the best part, you don’t have to type out the customer address manually. There are technology which can save you plenty of time, thus increases your business efficiencies. With mass and social media dominating the advertising world, it’s nice to receive a postage mail once in a while. One good example is a personalized birthday card.
With so much marketing noise going on out there, it is essential to have a reliable system that you support you as your business grows and expands. Now, you are ready to focus on the really fun part, your business marketing strategy.
This article is contributed by WESS Singapore.