Unless you are a small business owner who is NOT interested in growing your brand and business, you need to have a website. Technology has evolved to be extremely accessible and affordable. You don’t need to know how to code or design and it is your best means of free advertising.
A website isn’t just about selling your goods and services. It’s also about providing something of value to your brand and potential clients. Think of it as your virtual front door even before a client shows up at your salon’s door.
Not convinced yet, here are 6 more reasons for you.
Your Clients Expect it
Think about it. Would you trust a business that didn’t have a website? If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere.
It Provides Social Proof
Ninety percent of consumers claim that online reviews influence their buying decisions.
Since potential buyers are already looking for you online, including client testimonials on your site is a great way to impress them.
Some argued that social media platforms are enough. Well, not exactly. As noted above, a website is your front door, and social media are the fun part beyond that door.
Dictating Your Own Brand Identity
You cannot control what others say about you on social media, but you can influence public perception by telling your own story on your website.
If you like to take it one step further, having a company blog allows you to demonstrate your expertise and to connect with your clients.
Your Competitors All Have Website
Consumers typically start their buying journey with research and recommendations from friends and social network connections. So if you don’t stay competitive with your competition, you are literally sending potential clients to your competition’s door.
Popping Up in Google Search Results
When was the last time you Google for something? 3 mins ago? If you don’t have a website for your business, the chances of showing up on the search engine results are zero. But if you have a website, you can optimize it for search engines (aka SEO) which we will be discussing in a separate article.
Great For Internal Marketing
The website is where most people get to learn about any brands. If a person is looking forward to work with your company, but you do not have a website, most people will not even bother setting up an interview with you, especially the younger generations.