After spending close to a decade in government service, Mike Li took a leap of faith to start his coaching business. Despite his challenges of working in an enclosed environment, he was able to creatively brand himself and secure clients even before he left his job.
Today, Mike leverages his experience in coaching and leadership skills as a leader in the Republic of Singapore Air Force and Career Coach in Workforce Singapore to help build fulfilling careers and empower businesses in their branding. He specializes in personal branding through analyzing human behavioral patterns and preferences.
We had a chance to catch up with Mike to share his expertise and discuss the importance of Branding. More than aiding our businesses and personal development, Branding when done right can have a tremendously positive effect on all aspects and relationships in our life. Mike share with us three tips On Branding to help small salon owners and hairstylists get started.
Decide & Identify Your End-Goal
Without a goal in mind, we are like running without direction. Set your goal and work backward from there.
Where to Find Your Target Audience?
Most of us can instantly shout out the answer to this question, “Online!” Bingo! However, the people who are online now can range from 18-78 and it is not productive to be targeting everyone. Instead of targeting everyone or just a specific group, Mike encourages one way to dig deeper within ourselves to find out target audience. One of Mike’s essential questions to ask to help clarify you target audience is, “What is the impact you want to create in the world?”
On-line To Off-Line: Face-to-Face Connection
Once we reached out to our targeted audience online, how do we entice them to come to our door? This is when Marketing comes in. The most common ones are a special discount for the First-time client, etc..
A word of caution before publishing any Marketing strategies, Marketing is a double-edged sword. When a product or service fails to deliver to the standard of our Marketing narrative, we lose more than a client. We risk damaging our credibility, which can pose a massive hurdle between where we are now and where we want to be.
A good example is Steve Jobs, who had a reputation for over-delivering on his customers’ expectations. Steve Jobs went beyond customer service and expectations all the time. To make a client remember us, we have to connect with them emotionally, and we do that but showing genuine care and delivering to them more than what they expect.
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More about Mike Li here.